Behind The Screens

Welcome to this month's edition of “Behind the Screens!” Our newsletter is to provide you with an overview of the top media and entertainment discussions online related to Nashville.

From April 1 to April 30, Nashville sparked a buzz with 1.85 million mentions and involved over 372,000 unique authors in online discussions.

Check out the pulse of Nashville mentions! The discussion about Nashville peaked early this month.

Let’s dive into top topics related to the media and entertainment industry. They are identified using industry-specific search keywords and based on the reach of related posts.

Tribute to Nashville Covenant School Shooting victims at CMT Music Awards

Country music star Kelsea Ballerini (@KelseaBallerini) opened up the CMT Music Awards with a very powerful tribute to Nashville Covenant School Shooting victims. “The community of sorrow over this and the 130 mass shootings in the U.S. this year alone stretches from coast to coast,” she said solemnly at the top of the show. This year’s CMT Awards were held in Austin, Texas, for the first time, after being previously hosted in Nashville.

Nashville’s got a new twang: Who is making moves in the music biz in Nashville?

The country music sensation Luke Combs (@lukecombs) and Opry Entertainment are joining forces to create a one-of-a-kind venue experience in the heart of Music City in 2024! This post by Luke Combs garnered an impressive 283.1K impressions and engaged with a significant number of people.

WME (@WME), the talent agency that represents the who’s who in the entertainment industry, has made a move by acquiring Nashville-based music agency Red 11 Music (@Red11Music). Red 11 Music has been a powerhouse in representing the talented country and Americana artists like American Aquarium, Jack Ingram, Jon Wolfe, Turnpike Troubadours, and more.

Andy Vermaut (@AndyVermaut) shared that Tim McGraw (@TheTimMcGraw), the renowned country music star has teamed up with Skydance to establish a Nashville-based media company called Down Home. The company aims to provide content for “everyday Americans."

Kanye who? Nashville-based social media Parler found a new buyer

Parler (@ParlerMedia), a social media platform favored by the Donald Trump-loving Republicans, has been bought by Starboard (@starboardllc), a media company near Washington D.C. Parler was created in 2018 as an alternative to Twitter. Parler briefly struck a deal with rapper and entrepreneur Kanye West, but the agreement fell apart. According to The Wall Street Journal, Parler has approximately 250,000 active users per month.

From drug dealer to country star: Jelly Roll's inspiring journey to stardom!

Jelly Roll (@JellyRoll615), the 38-year-old face-tattooed former addict and drug dealer, won big at the CMT Music Awards, beating superstars such as Morgan Wallen and Luke Combs. Despite his unconventional image, he has amassed a huge following with his heartfelt country-soul/Southern rock style. This New York Times racked up 331.8K views, 118 retweets, 558 likes, and 19 bookmarks on their post about him!

#TSTheErasTour: Guess who's crashing the party!

Taylor Swift’s much-awaited #TSTheErasTour is all set to rock Nashville, Tennessee on May 5 and May 6. It’s a homecoming of sorts for Swift, who has a special bond with the city. The #TSTheErasTour continues to captivate audiences across the globe with its stunning production and dynamic performances.

#CMAfest is turning 50!

The Country Music Association (CMA) Festival (@CountryMusic), which is the oldest continuously running country music festival in the world, is turning 50 years old! This year’s celebration will take place in downtown Nashville during the summer. The lineup for the festival is stacked with amazing performers, and we can’t wait to see them all take the stage.

Get Ready to Rebel

On June 3rd and 4th, Rebels for a C.A.U.S.E. (Creative Artists Uniting for the Sovereignty of Everyone) will be hosting an epic 2-day event near Nashville, TN. This unique event features a dynamic lineup of music and speakers, including popular personalities like Owen Shroyer, Alec Zeck, Jay Dyer, Mel K and yours truly.

A brand new stadium is in the works for the Titans!

With the new stadium, fans can look forward to an enhanced game-day experience and possibly even a boost in morale for the Titans.

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